Sunday, November 13, 2005

Essay topic - need feedback...

My paper topic focuses on the assessment of the quality of consumer information, particularly manufacturing information, that is available for a product. I will focus on the data provided for sneaker/shoe companies, found in the websites listed below:

http://alonovo.com/
http://www.responsibleshopper.org/
http://www.idealswork.com/
http://www.corporatecritic.org/
http://www.ethicalconsumer.org/

I will critique and assess the quality of the information these websites provide to consumers doing research on product information. I want to investigate the “quality of the consumer information” that these websites provide by trying to answer the following questions:

  1. What kind of info do they claim to provide?
  2. How well do they deliver on this claim?
  3. How comprehensive is the data source? What other kinds of data would be useful?
  4. How do we know we can *trust* this data? What can this data tell us about the quality of the product?
  5. How complex is the data set that the user wants know?
  6. What are the different types of information that go into assessing the quality of a product when making purchases?
  7. Is there more that could be done to make this info more accessible to users who may not be as informed about such issues?

outline: http://fusion.sims.berkeley.edu/helki/paper_outline_helki.asp

1 Comments:

Blogger Helen Kim said...

Also, I would like to bring in branding somehow into this argument. By finding out more about a company's manufacturing practices, the consumer can use that information to impact the brand itself. Since brands have come to represent far more than just product quality (i.e. lifestyles, personalities, etc...), any such negative information can also impact the product, and ultimately, the company...

11:36 PM  

Post a Comment

<< Home